Have the words that hold so much sway over the consumer dollar been usurped? Nick Churchouse reports.Click Here!

Child-trafficking, cocoa, the volatile coffee market and cotton-picking poverty. These things do not typically pop to mind when shopping, but are exactly what consumers' fair trade dollars are helping prevent.

But what makes trade fair, and who says?Click Here!

Trade has been unfair for centuries, at its worst underpinning slavery, child prostitution, the corporate rape of Third World resources and a never-ending poverty cycle in developing countries.Click Here!

A burgeoning social conscience is fuelling efforts to stamp out the remnants of such practices, and consumer knowledge of fair trade is the pointy end of that conscience.